US GDP contributed by Middle-Market (MM) sector
MM companies have an online presence, E-Commerce & Technology enabled transformation in progress
Digital Marketing Agencies serving MM sector (TAM)
The mid-market digital marketing sector is large (contributing 50% of US GDP) but fragmented. Agencies face challenges in scaling, innovation, and profitability due to intense price competition and limited R&D. This presents a significant opportunity for consolidation and transformation.
ValueCast Venture acquires and scales mid-sized digital marketing agencies serving the middle market. We leverage a global talent structure to optimize costs, reinvest in R&D, and develop sophisticated digital and data science products to differentiate agency offerings.
We target digital marketing agencies serving middle-market companies ($10M - $1B revenue) with steady growth but scaling challenges. Our ideal acquisitions have $3M - $15M in revenue, 10-50 employees, and a passionate founding team.
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